New Era, Same Golden Values For Midas

Midas Cladding Services is set to mark its 21st year by coming of age with a rebranding that will more accurately reflect the company’s ever-enhancing status among the UK cladding industry’s elite.

The Teesside company is set to unveil a new look, feel and image based on an established track record of delivering a truly first-class service to an ever-increasing range of blue chip clients across the North-East and the UK.

A trusted name in industrial sheeting and cladding, Midas Cladding Services are changing their brand and name – but managing director Martin Gilbey is keen to reassure customers that it will remain the company they know and trust.

New brand. New name. New era. But the same commitment to the core values of quality, safety and craftsmanship.

Specialists at working in high risk environments, the Midas customer base includes blue-chip clients such as SSI, Huntsman Tioxide, PD Ports, AV Dawson, ConocoPhilips, Sembcorp, Cleveland Potash and both Middlesbrough and Hartlepool councils.

A commitment to delivering whatever clients need within the cladding and sheeting remit is equalled by a pledge to make safety an absolute priority at all times.

That safety-focused approach is the reason why Midas has never suffered a lost-time accident during more than two decades in business.

“Quality, service and safety are our watchwords,” says Martin, whose business is based on Middlesbrough’s Riverside Park Industrial Estate. “We don’t believe in second best. We have an unshakeable commitment to safety and professionalism whilst providing focused customer service, outstanding value and a quality job that’s on time every time.

“Our ambitious, driven, enthusiastic and innovative approach ensures that we provide an industry-leading service that can be trusted to be reliable, cost-effective, efficient, safe and able to deliver every time.

The new branding will be unveiled in July, including a new fleet of Midas vehicles.

Martin adds: “After 21 years in business, I believe we fully merit our reputation as the trusted name in industrial sheeting and cladding.

“Now we’re making the next positive, confident steps in the growth of our business with a rebranding that we believe better reflects who we are and what we do.

“We don’t just build structures – we build relationships. We believe our new look and feel better reflects our strong heritage and outstanding service-driven reputation.”